When evaluating and selecting a casino affiliate program, there are several important criteria to consider. These factors will help determine the suitability and potential success of the program for your affiliate marketing efforts. Here are some detailed questions to ask:

1. What is the reputation and credibility of the affiliate program and the associated online casino?
2. What is the commission structure offered by the affiliate program? Is it a revenue share model, CPA (Cost Per Acquisition), or a hybrid model?
3. How competitive are the commission rates compared to other affiliate programs in the industry?
4. Does the affiliate program provide reliable and transparent tracking and reporting tools?
5. What payment methods are available, and what are the payment terms? Is there a minimum threshold for payouts?
6. Does the program offer a wide range of marketing materials, such as banners, landing pages, and other creatives?
7. Does the affiliate program provide access to real-time statistics and analytics to monitor your performance?
8. What is the cookie duration? How long is the referral tracking active after a user clicks on your affiliate link?
9. Are there any negative carryover policies? Will negative balances from one month affect your earnings in subsequent months?
10. Does the program provide dedicated affiliate support and assistance? What channels are available for communication?
11. What geographies does the affiliate program accept traffic from? Are there any restrictions or limitations?
12. What is the conversion rate and player retention rate of the associated online casino?
13. Does the affiliate program offer a sub-affiliate program, allowing you to earn additional commissions by referring other affiliates?
14. Are there any exclusivity requirements or non-compete clauses that might restrict your promotional activities?
15. What promotional materials are available for mobile casino platforms? Is there mobile tracking and optimization support?
16. Does the affiliate program have a comprehensive and clear set of terms and conditions that align with your business goals and ethical standards?
17. What is the overall user experience and usability of the affiliate program’s platform?
18. Are there any special promotions or incentives provided by the affiliate program to help maximize your earnings?
19. How often are the marketing materials updated, and are there any restrictions on how you can use them?
20. Does the affiliate program have a good reputation for timely and reliable payments?